The BlackOut Bowl

Any project champion would tell you to have 3 back up places if plan A fails. I wonder what back up plan the Super Bowel implemented last night when half the stadium lost power!

I’m assuming 2 minutes into the debacle some poor ol’ chap was already on his way home and checking Workopolis on his phone! Of course it was seamlessly fixed but I can only imagine that insanity that ensued when they stadium went dark.

Twitter went crazy with hilarious comments like “bring back Beyonce” and “the lights didn’t go out at the Grey Cup!”

OREO was particularly witty & quick with an ad that came out “You Can Still Dunk in the Dark!” So clever & proactive! You guys were ON IT!

In the world of advertising there are only opportunities !Image