Also thank you to Pepsi for not competing with Coke with being the original cola. That carbonated liquid they call a beverage aka cola has never sat well with me but, for some strange reason only known to advertising enthusiasts, I’ve taken sides with Pespi. I actually said to my friends after the show, “I love T.Swift but there’s no way Diet Coke can beat that show!” – associating the artists exclusively with the colas they endorse.
Rather than challenge Coka-Cola with being the original Cola, Pepsi has positioned itself as one with music. Pespi brought us the half time show + Beyonce + the Brittney Spears commercials etc.